Improving Municipal Communication 11.23.2012
City of St. John’s launches new website
With the increasing importance of online access and communication, the City of St. John’s came to Pilot˚ Communications for direction on how to improve its website communication with residents, businesses and visitors. The result is a new website that improves the user experience.
Pilot˚designed and developed the new website to make it more user-friendly and informative, with the goal of increasing uptake of city services. Some of the user benefits include a more easily accessible list of services based on the end user experience; easy to navigate contact information pages; as well as a news section for critical information updates. The new website reflects a fresh design that incorporates the city’s cultural heritage. Through a more accessible layout of information, the new website improves efficiency by reducing the number of inquiries to the city to a manageable volume.
The new website, www.stjohns.ca, was launched this fall.
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