Cory Haller

“Everyone’s story is powerful — as long as you don’t lose the plot.”

As Senior Strategy & Creative Director, Cory Haller is Pilot°’s lead creative problem solver. He ensures that our team is informed by smart research, dazzling inspiration and that they’re directed to the big ideas. Leading the charge on our creative work, Cory shapes the stories, messages, and value propositions of our clients into something surprising, emotionally resonant and unforgettable. 

Cory brings over 20 years of experience in media and marketing to Pilot° with experience spanning award-winning magazine journalism and editorial, television and radio commentary, topped with his years as an award-winning creative director. His work has given voice and visibility to everything from national brands such as Papa John’s Canada, the Canada Games, and Booster Juice National to local start-ups, small businesses, e-commerce, not-for-profit organizations, governments, and public health. When he isn’t crafting campaigns like a mad scientist of brand-building, he tends to disappear into the wild — figuratively and literally — as his hobbies include a lust for exploration; of cities, cultures, film, art & music scenes and, of course, any vast wilderness he can get lost in.

“The best way to stand is straight up.”